I am not sure if I am comfortable to call myself a digital fashion influencer (I am more used of being a designer.) but I am indeed super active on IG. I guess some people might think I am one… As an active Iger, I have no doubt that at some degrees, I am self-absorbed and I also don’t deny that, more and less, I do enjoy the attention from being one. It will be too hypocritical to deny it all but I hope it is not too much.
Not trying to find excuses for fashion influencers, there are reasons that they keep on showing themselves repeatedly… Sometimes even in the same outfit, at the same location…
I hope you do know that “fashion influencer” is a job once the person reaches the level of being influential. It can be just few followers or millions of them as long as you have the market there. It is commercial in a way the end of day. There are affiliate marketing, sponsored gifts and paid ads involved. No matter how self-absorbed the influencer might be, it is her/his responsibility to show the mood, style, clear shots of sponsored/ad items, locations or services depending on what type of collaboration it is. If it is a non sponsored but affiliated post, the items also have to be shown in a way that is commercial enough but of course with the influencer’s personal style. If you think you can reach the audience well enough by simply hanging the items on the hangers or flatlays all the way, then that is your way of being less self-absorbed. Either way, nothing wrong about them as long as you get the job done.
Even for those who are on the way to become ones or just simply in the interest of sharing personal styles, it is totally understandable to me that presenting the outfits by showing the photos of wearing them is one of the best ways.
Nothing wrong with being confident enough to present styles by ourselves and the real confident people can’t care less how the others see them and don’t need to act in certain way to gain recognition. If some people want to think what we are doing is self-absorbed, we are then… and I am a happy self-absorbed fashion influencer. :))
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